We care about the measuring the human body and showing what it can be.
It started with a personal challenge and a simple question: why isn't there a better way to understand our bodies and the choices that shape our health? That question, born from real life, is what BodyLab is all about.
BodyLab wasn't born in a boardroom. Our founder faced a common struggle: overweight, out of shape, and juggling life's highs and lows – new family joys and the pain of losing a grandparent. Personal health took a backseat.
This tough period sparked a crucial question about human potential, not for elite athletes, but for everyday people. Why weren't there accurate tools to show how different choices in diet, exercise, or medical procedures could impact our bodies and help us live healthier?
The frustration with this lack of clarity and personalized guidance became the driving force. In 2025, this idea became BodyLab. Our mission is simple: to provide real, personalized visual proof that empowers anyone to understand their body and make informed health decisions based on what they can see will happen.
Our values
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- Freedom & Responsibility
- Act in BodyLab's best interest with autonomy and accountability. We trust you to make great decisions.
- Confident Humility
- Seek truth and a better understanding. We prioritize curiosity and learning over being right.
- Courageous Candor
- Say what you think, with positive intent. We value direct, honest, and respectful feedback to help each other grow.
- Pursuit of Excellence
- Strive to be exceptional. We set high standards and continuously innovate to deliver outstanding quality and impact.
- Impact-Driven Performance
- Focus on what matters most. We value colleagues who achieve remarkable results and elevate overall performance.
Our team
We're a dynamic group of individuals who are passionate about what we do and dedicated to delivering the best results for our clients.
Matthew Goodman
Founder / CEO
Austin, TX
Join our team
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- Competitive salaries
- Flexible work hours
- 30 days of paid vacation
- Annual team retreats
- Benefits for you and your family
- A great work environment